Hi, I’m Erin.

I’m a lead marketing analyst with a passion for results, creativity, and great content. I find that data and research are only as good as the insights pulled from them.

I call Charlotte home, but metro-Detroit raised me. From a young age, I have always had a quizzical and probing nature which often led me to be found deep in a book, engrossed in a game of The Oregon Trail, or up on the roof (for research purposes). I'm a member of the last generation to grow up with access to the world wide web yet before cellphones were an ever-present object in our lives.

After high school, I attended Walsh College where I studied ~~Accounting~~ Business Administration. Shortly after completing undergrad, I began a job at the Chrysler Headquarters as an Administrative Assistant. I was surrounded by brilliant, capable minds and was driven to pursue my Master's degree where I specialized in Marketing. I explained to my manager that I was considering moving South and he imparted to me, "In life, you only regret the things you don't do."

Moving to Charlotte by myself was intimidating, but it's also what propelled me forward into my career, gifted me self-reliance, and taught me the true meaning of "bless your heart." It's here where I chose to put down roots. At Raycom Media, I worked alongside some of the brightest and most eccentric minds in media. My current role at Eaton has empowered me to think bigger and embrace bold strategies in order to drive results.

I've learned from my failures, and stay humble in my success. I don't claim to have all the answers and I still have a lot to learn, but I'm doing my best to soak up all the knowledge I can along the way.

When I'm not at work, you can find me playing with my month old puppy, Fig. In my spare time, I also enjoy podcasts, crosswords, microbrews, and some leisurely front-end dev.

Thanks for stopping by!